10 cases from CCBB5 

 

Teachers, trainers and readers have asked for more information on the cases presented in the book. In response, here you will find a Solution and Discussion immediately following each of the book’s ten most popular cases.

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Case 2.1: Exporting to Taiwan: Guanxi in Action

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Case 4.1: Negotiating in China: “Bilingual Labels”

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Case 4.2: The Reluctant Messenger

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Case 5.1: How to Insult a Mexican Customer

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Case 5.2: How to Insult an Egyptian Customer

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Case 5.3: Women in International Business

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Case 5.4: Sourcing in Seoul

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Case 6.1.a.: Waiting in Rome I

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Case 6.1.b.: Waiting in Rome II

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Case 7.1: Baffled in Bangkok

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Case 8.1: Negotiating with Arabs, “A Slip of the Tongue.”